Building Our Brand
Far from being just a tagline or advertising slogan, Hartford HealthCare’s brand is a true reflection of who we are as an organization.
Our brand is summarized by the phrase, “Connect to healthier.” This branding position was introduced in 2015 after months of discussion, research and analysis.
“Connect to healthier” and its accompanying graphics embody the coming together of HHC’s partner organizations and reflect the system’s determination to improve the patient experience by connecting information technology systems and medical records, making access to appointments quicker and easier, creating seamless transitions of care, and making healthcare less fragmented.
Our brand is patient-focused.
Our brand underscores attributes and practices that differentiate us. Consistent with our vision, our brand is patient-focused. It embodies our commitment to engage patients as true partners in care, to listen and solicit patient feedback, and to ensure coordinated care across our entire continuum. Consistently exhibiting this brand in all we do will mean that HHC patients will want and need only one relationship with a healthcare provider, have one medical record and one bill, and have easy access to care and seamless care transitions.
In addition to a single “Connect to healthier” tagline that unifies the logos for every HCC organization, we are bringing our brand to life in unexpected ways that connect with consumers and reinforce our brand position. These include:
- A Hartford HealthCare Wellness radio station on Pandora
- A monthly radio show — HealthCare Matters on key healthcare issues and trends, hosted by HHC President and Chief Executive Officer Elliot Joseph on WTIC AM
- Custom apps, such as HealthEMinder, that enable people to track key health metrics on their smart phones
- Community outreach, educational events and strategic partnerships that bring our brand message right to places where people gather and encourage them to connect to healthier by connecting with us.