HOCC Launches New Advertising Campaign
On April 23, The Hospital of Central Connecticut (HOCC) showcased a new multifaceted advertising campaign, highlighting five service lines in a documentary-style format. Television and radio commercials, print ads, and social media posts were created to demonstrate the high level of expertise available at HOCC.
The campaign covered emergency services, urology, cancer, maternity, and vascular surgery. Footage was captured of doctors and their teams working together with real-life patients a sense of short, unscripted, documentary-style videos.
The campaign covered emergency services, urology, cancer, maternity, and vascular surgery. Footage was captured of doctors and their teams working together with real-life patients a sense of short, unscripted, documentary-style videos.